Does Stupid Sell??

When I watch tv it is the smart funny ads that pull me in. The ones that make you chuckle, but still make sense and carry themselves in a sophisticated way.

My main example is a television ad that makes me mad every time I watch it. I want to ask the person who thought of this what the hell he was on when he came up with the idea. I don't even know why it makes me so mad, I guess it's just how extremely unintelligent I find it.

The Airwick commercial with the 40 something mom dancing in the living room to an air freshener makes me want to smash my tv screen with a baseball bat. Even if this product was good, for me it is hidden behind a very dumb attention grabber. Instead of thinking that maybe I would try that, I'm thinking why In the hell would she ever be seen in those pants.

I think that using gimmicks in a commercial can sometimes take away from the actual product. Sometimes gimmicks can work out and have the right balance of funny and smart that grabs your attention but also puts the attention on the product.

To me the Kraft Dinner commercial has the right amount of funny and uses that funny to draw attention to the product and also make it look desirable.

To answer the question of dose stupid sell, is that I would hope it doesn't. I would hope that there is enough intelligent people out there to realize that we shouldn't be feeding the masses with unintelligent schemes to persuade them to buy things.

I want to know what you think about commercial advertising. Does it matter weather or not ads use unintelligence to attract an audience?